David Fincher likes black-and-white. Like, a lot. After filming Justin Timberlake’s Rat Pack throwback SUIT & TIE in glorious monochrome, Fincher turned his pointed attention to direct current muse Rooney Mara (GIRL WITH THE DRAGON TATTOO) who plays the faux-celebrity in CK’s Downtown fragrance 60-second spot.
While SUIT & TIE (shot by Matthew Libatique, BLACK SWAN) coasted on JT’s swagger and Fincher’s crisp stylistic precision, the DOWNTOWN perfume commercial (lovingly lensed by David Devlin) misfires as a pretentious and ponderously artsy puff piece. Featuring Runaway by the Yeah Yeah Yeahs on its soundtrack, the song (released in 2009) feels awkward and contrived as Rooney Mara studiously portrays her character role of dreamy-downtown-girl-but-also-famous-celebrity in a carefully orchestrated tableau of slow-mo. Oh, how pensive!
Shot in black-and-white, Fincher once again makes express use of the new 5K RED EPIC Monochrome camera to capture the vintage 50’s cool in the DOWNTOWN commercial.
What is this new RED EPIC Monochrome camera?
The 5K EPIC Monochrome has a 14-megapixel black-and-white Mysterium-X CMOS sensor with a 5120 x 2700 pixel array that is rated at a native ISO 2000. In comparison, the color version of the RED EPIC is rated at a native ISO 800 (which basically means that the EPIC Monochrome is over one full stop faster than its ‘color cousin’). The Monochrome can capture 24fps up to 5K, and 5K frame rates up to 120 fps. Frame rates expand to 300fps in 2K mode. Continue Reading